Design Fixation

In layman’s terms, we might call design fixation experiencing tunnel vision or getting set in our ways [1]. This is especially critical during the initial ideation process or if we’re at an impasse—if the idea that we expose ourselves to is a mundane one, we run the risk of getting “stuck” and only generating mundane, mainstream concepts. In order to prevent design fixation, design teams may actively pursue divergent thinking.

SOURCES:

[1] https://www.fastcodesign.com/3044535/what-is-design-fixation-and-how-can-you-stop-it

Contributed by Tiff Yu, Michelle Chiang, and Joy Li

About the author: justjoyisms

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