Lecture 10 (Feb 22): Creativity (part 1)

We will discuss the cognitive underpinnings of creativity, common barriers to creative insight and techniques for improving individual and team creative outcomes.

The concepts and techniques from this class will help you with product concept ideation for Assignment 8.

Required reading (post your written response before class) — read one of the articles below (your choice):
(note that access to HBR is limited, but you can access at least one article without registering and up to six with a free registration)

Prof. Teresa Amabile is an influential and inspiring researcher on creativity in real world organizations. If you are interested in building a thriving innovative organization, I highly recommend any of her writings.

Optional readings:


Lecture Slides

About the author: Krzysztof Gajos

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