Lecture 14 (March 8): Personas
We will learn about Personas, an important technique for designing products to diverse audiences. You and your team will have time to develop Personas for your project. Come with the data you collected for HW 7 (your raw observations and photographs will be most helpful). Personas are not a formal part of an assignment and this class is not mandatory.
Required readings (post your written response before class):
- “Vision, Framing and Outcomes” – Ch 3 of “Lean UX” by Jeff Gothelf and Josh Seiden
- “Modeling Users: Personas and Goals” – Ch 5 of “About Face 3” by Alan Cooper
- “Personas: Practice and Theory” by Pruitt and Grudin