Design Fixation

In layman’s terms, we might call design fixation experiencing tunnel vision or getting set in our ways [1]. This is especially critical during the initial ideation process or if we’re at an impasse—if the idea that we expose ourselves to is a mundane one, we run the risk of getting “stuck” and only generating mundane, mainstream concepts. In order to prevent design fixation, design teams may actively pursue divergent thinking.



Contributed by Tiff Yu, Michelle Chiang, and Joy Li

About the author: justjoyisms

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