Temptation Bundling

The practice of wrapping something undesirable with something desirable, e.g. reward of listening to audiobook is bundled with the task of going to the gym. In a study measuring the effect of temptation binding (“Holding the Hunger Games Hostage”), participants who were forcible locked out of their audiobooks except when at the gym showed the most responsible behavior and frequented the gym often over the next few weeks. This serves as evidence of pre-commitment. It is a form of motivation in which a user is motivated and there exists a balance between the amount they do not want to do something and the amount they do want to do something else.

Contributed by Kahului Foster and Waverley He

About the author: Karen Su

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