lecture

Lecture 14 (March 8): Personas

We will learn about Personas, an important technique for designing products to diverse audiences. You and your team will have time to develop Personas for your project. Come with the data you collected for HW 7 (your raw observations and photographs will be most helpful).  Personas are not a formal part of an assignment...

Lecture 09 (Feb 20): Coding lab 2

We will look into tools for advanced web development. We will start with how to structure an application so that it is scalable and easy to collaborate on. We will also briefly introduce external resources that you may find useful for your project; the list is available on the coding resources page. The rest...

Lecture 10 (Feb 22): Creativity (part 1)

We will discuss the cognitive underpinnings of creativity, common barriers to creative insight and techniques for improving individual and team creative outcomes. The concepts and techniques from this class will help you with product concept ideation for Assignment 8. Required reading (post your written response before class) — read one of the articles below (your choice):...

Lecture 08 (Feb 15): Anatomy of a Good Pitch

What makes for an effective product concept pitch? This class will help you with Assignments 5 and 8 and with the final project presentations. Required prep (post your written response before class): Watch at least three product pitches (in any category) on Kickstarter or IndieGoGo   Lecture slides

Lecture 07 (Feb 13): Cognitive walkthrough

You will pair up with another team (we will tell you which) and you will conduct cognitive walkthroughs on each other’s paper prototypes (as explained in Assignment 4).  Here are the materials you will need: Cognitive walkthrough template form Greg persona Kim persona Attendance is mandatory as this activity directly contributes to your team-based...

Lecture 06 (Feb 8): Rapid Prototyping and Evaluation

How do you know if your product concept is any good?  This class will cover several techniques for rapidly prototyping product ideas and for soliciting informative feedback from your potential users. This class is directly relevant to Assignments 4, 9 and 13. Required reading (post your written response before class): Ch 5: MVPs and Experiments from...

Lecture 05 (Feb 6): Coding lab 1

Fundamentals of HTML, CSS and JavaScript. The class will combine lecture-like presentation of material and hands-on programming activities. This class is relevant to all the future programming assignments and project 2, where you will have to implement an interactive prototype of your product concept. Lecture Materials: Slides HTML experiment CSS experiment Javascript experiment ES6...